Welcome to Animo Business Consulting

Business advisor

Sensible Advice to Overcome Those Barriers

Whether you are hatching an idea and about to embark on your exciting journey; already running a business which is growing; or you are a senior manager within a larger organisation requiring advice on strategic plans, Animo Business Consulting Ltd will listen to your requirements and work with you on identifying key priorities for you to address and overcome all barriers to your growth


Professional Sales & Business Development Advice

Your business largely depends on an effective sales effort. Let us put our expertise and experience to work for you by helping to identify and establish your key routes to market.

We can ensure that once sales enquiries have been generated, conversion into signed business sits at the optimum level.


Getting the Right Funding

Whether it’s a Start-Up loan or Scale-Up funding, contact us! Animo Business Consulting are able to directly support with your Start-Up loan application or introduce your business to experienced and trusted brokers who can source the exact products to suit your needs.

We will save you time enabling you to focus on your key priorities and enjoy starting your new business.

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Effective Advice, Support & Guidance Throughout Your Business Journey


Start-Up Businesses

Starting a new business is a combination of excitement, trepidation and fear. With so many things to do, how do you prioritise?! Animo Business Consulting will guide and support you from helping to arrange your Start-Up loan to sourcing key suppliers to assisting with your business plan. Enjoy the ride knowing we will keep you safely on track!


Scale-Up Businesses

Congratulations for starting and developing your business! Now you are looking to transition to the next level you will be faced with some challenges which could appear daunting. You may need bigger premises, a different IT system, additional staff – these will be just some of the decisions you will be faced with.

Animo Business Consulting have first-hand experience of guiding business owners through this potentially turbulent phase. You won’t need to face making these decisions on your own – we will be there to advise, guide and support you every step of the way.


Your Exit Strategy

A good business runs efficiently without the owner being involved 24/7. Initially you will need to work in your business however at some point you need to then start to work ON your business. Succession planning starts from Week 1 and is a vitally important piece.

If your goal is to sell your business Animo Business Consulting will set you on the correct pathway to ensure that when the day comes, your business will be structured and optimised to its maximum value which will reflect in the selling price. For all of your hard work, dedication and commitment you will enjoy the fruits of your labour.

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Our Services

Sales & Marketing


Strategy & Planning

Supplier Management

Change Management

Customer Service

More about our services

Clients can choose from a choice of services to suit individual requirements. Our services are flexible and designed to work for companies of every size – Micro Business to Medium Sized.

Short, Sharp & Effective:

Minimum 15 minutes; maximum 60 minutes for short, sharp and effective telephone advice…


Suits clients who require an ad-hoc service i.e. conference call input, face to face meetings, written work, presentations, attending networking events all in blocks of time from 1 hour upwards during a day (minimum 1 hour) …

Daily Care (7.5 hours per day, Minimum 1 day):

Suits clients who prefer a solid day or days support on a more regular basis i.e. short-term cover (holiday, absenteeism, gap-filling), interim management or Non-Executive roles…

Peace of Mind (Monthly Retainer):

  • Unlimited email support

  • Unlimited telephone support

  • 7 days per week albeit weekend cover will be intermittent

Payments can be made by Direct Debit, Bank Transfer, Credit / Debit Cards.

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Working with Animo Business Consulting will focus you on 4 key pillars

By developing strategies for each key pillar and successfully delivering on these, your business will have created the all-important culture required to build an outstanding brand gaining recognition as being the go-to company for the goods or services you provide.

Animo Business Consulting will keep you focused and on track, no matter where you are at on your business journey.

4 pillars
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About Us

DPH (2)

Darren Housden has spent 20 successful years in Sales and Business Development
predominately within the Social Care Sector. From Start-Ups to Multi-National
Organisations, Darren has local, regional, national and international experience across the UK, Europe and the US.

With a solid understanding of how a business should be built and structured, Darren uses his logical brain to identify barriers to growth and deal with these swiftly and effectively. Darren’s approach is very much about listening to each client’s individual needs and developing, in partnership with the client, a bespoke plan focusing on solutions and forward planning.

Being a natural people person with a hands-on attitude, clients quickly see the value of having Darren advise on their business. With a wide and talented network of other professionals at his disposal, Darren is able to introduce experts to all areas of your business as and when required to ensure situations are successfully dealt with.

Darren is an accredited Business Advisor after being invited to join the IBD Group and successfully passing their entry interviews and training programmes. Obsessed with customer service and the brand, you can be 100% assured that in Darren you will have a fully committed long-term business partner who will always have the best interests of your business at heart.

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About ibd Group

ibd Business Advice Group Limited was established in 2004 and now has 200 plus accredited Business Advisers who help thousands of UK business owners get their businesses to the next level by providing practical help and advice.

We work with various Business Organisations such as BIS, Mentorsme, and the British Bankers Association (BBA) providing Business Advisers & Mentors to SME Director/Owners.

ibd Business Advisers all have many years of experience and first-hand knowledge of the challenges that business owners face daily. You not only get a dedicated Business Adviser but access to the vast experience of 200 other Advisers.

Our first step is to understand the people behind your business and the opportunities, threats and strengths facing it. Our Business Advisers do not produce multi-page reports. Instead, using our analytical tools they can show you the areas that can be quickly improved. Your Adviser has available the resources and expertise of our other Advisers. Therefore, we will have someone who understands your business sector. The cost may well be a lot less than you think and the improvements will more than outweigh the initial costs.

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What they say...

Darren is a very knowledgeable, astute mentor and business consultant. He has a great wealth of knowledge concerning all aspects of business, particularly business development. Not only does he bring fresh ideas to the table but he also brings an unrivalled track record of success.

Matt Trussell

Market Boosters

Darren has been a key player in making the launch and development of the senior home care business in the UK a success. He has a strong drive and determination and achieved outstanding results for the growth of the business. I worked with him on implementing the digital marketing strategy, which required Darren to be responsive on the ground and ready to act when needed if we had to change strategy to achieve the objectives. It required much teamwork and close and frequent communication, and Darren was a great leader in making sure that the teams worked together and were always focused on results while maintaining the highest level of service to customers. 

Justine Fung


We wouldn’t hesitate to recommend Darren. Working with Darren has been nothing short of a breath of fresh air. His listening skills are superb and he always responds with insight and practical advice. He clearly has deep knowledge and experience of the unique challenges involved in running a business. He has intricate knowledge about what it takes to transform what seems a daunting challenge into an opportunity for both business and personal growth. Darren identify any issues unresolved or needing to be addressed, and to come up with creative solutions or at least discover the skills and resources we already have which could be used to find the solutions needed. . He gave us great confidence in him, which paid off handsomely as the sessions progressed.

Wilfred and Linda

Neptune Healthcare Directors

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Contact Us

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  • 07764 273289
  • darrenhousden@animobusinessconsulting.com
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